Job Title: Digital Communications Coordinator
Location: Bethesda, MD 20817 (Onsite)
Education: Bachelor's Degree Required
Job Summary:
The Digital Communications Coordinator will support NHLBI’s Health Education and Digital Information Dissemination Branch by enhancing digital communication strategies and community outreach efforts. The role focuses on website and content management, digital communication planning, and the development of strategies to improve NHLBI's online presence and outreach initiatives.
Key Responsibilities:
- Advise on digital communication strategies to promote NHLBI’s programs, priorities, and initiatives.
- Assist in the development, implementation, and evaluation of digital strategies, including website enhancements and social media initiatives.
- Coordinate the creation, consolidation, and updating of digital content to ensure it is user-centered and data-driven.
- Present digital communication plans to NHLBI staff and offer recommendations on effective content presentation across digital platforms.
- Work with technical, scientific, and managerial teams to enhance user experience, website functionality, and content delivery.
- Collaborate with community organizations and stakeholders to promote NHLBI’s digital outreach and engage target audiences.
- Leverage digital tools such as social media and SEO to maximize the visibility and impact of outreach activities.
- Analyze website performance and use data from tools, surveys, and usability tests to recommend and implement improvements.
- Monitor and evaluate outreach activities, ensuring they meet internal and external partnership goals.
- Serve as a consultant on content management, design concepts, and digital communication best practices.
- Coordinate with NHLBI's IT team to address technical issues related to website hosting and development.
Required Skills & Qualifications:
- Strong analytical skills and the ability to assess public reactions to digital communications.
- Excellent project management skills with the ability to organize and prioritize tasks effectively.
- Proficient in digital tools and content management systems (CMS), social media platforms, and web analytics.
- Knowledge of multimedia concepts, including video, audio, podcasts, and blogs.
- Ability to present complex content in a clear, engaging, and accessible manner.
- Familiarity with best practices in website design, usability, and user experience (UX) principles.
- Ability to adapt to rapidly changing environments and continuously improve digital communication strategies.
- Excellent communication and customer service skills.
- Experience with search engine optimization (SEO) and digital marketing techniques.
Certifications: None required.
PriceSenz is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, age, sex, sexual orientation, gender identity, national origin, or disability.
